New Retail Toolkit Additions Celebrate Fruit & Veggie of the Month
Promotional Materials Capitalize on Monthly Media Distribution

Wilmington, Del. - Just in time for summer promotions, Produce for Better Health Foundation (PBH) offers new marketing materials to licensed retailers online! Check out the new Fruit & Veggie of the Month materials in the retailers' area of www.pbhfoundation.org. These materials include recipes (with photos!), consumer columns, and ad slicks that correspond to commodities highlighted on the home page of www.fruitsandveggiesmorematters.org and in PBH's monthly press releases distributed to newspaper and magazine food editors and recipe bloggers around the country. 
  
Here is a list of the Fruit & Veggie of the Month for the remainder of 2009:  
June - Blackberries and Corn
July - Strawberries and Eggplant
August - Grapes and Tomatoes
September - Honeydew and Cucumbers
October - Apples and Bok Choy
November - Cranberries and Turnips
December - Tangerines and Leeks
 
Marketing materials that correspond to April, May, June, July and August's Fruit & Veggie of the Month are online now. Additional Fruit & Veggie of the Month marketing materials for the rest of the year will be available soon.
 
"We encourage PBH's licensed retail donors to use these promotional materials in their ad circulars and in-store signage," said Elizabeth Pivonka, Ph.D., R.D., president and CEO of PBH. "Using this information in conjunction with the PBH Fruit & Veggie of the Month schedule capitalizes on PBH's simultaneous promotional efforts, but retailers should feel free to use them anytime throughout the year. These materials are completely customizable, allowing retailers to add their own logo, store address, or other information."
 
To access any of these free online marketing materials, retailers must supply their username and password. For a reminder of this information, contact PBH Database Associate Allison Kissel at ak@pbhfoundation.org. Retailers interested in becoming licensed donors, contact PBH Senior Executive of Retail Marketing Bryant Wynes at bwynes@pbhfoundation.org.  
 
Retailers interested in using individual Fruit & Veggie of the Month toolkit elements (photos, copy, etc.) to customize their ad materials, contact PBH Production Manager Toni Eaton at teaton@pbhfoundation.org.   
 
For more information about the Fruit & Veggie of the Month press releases, view May's release. For information about sponsorship opportunities for the Fruit & Veggie of the Month, contact PBH Manager of Development Theresa Kaufmann at tkaufmann@pbhfoundation.org.